Pernod Ricard has agreed the sale of its international wine brands to Australian Wine Holdco for an undisclosed fee.
Pernod Ricard says its New Zealand wine brands Brancott Estate and Stoneleigh will be unable to meet global Marlborough Sauvignon Blanc supply this year after one of the smallest New Zealand harvests in 10 years.
£35 Brancott Estate to launch
18 February, 2013
Pernod Ricard will unveil a £35 bottle of Brancott Estate this month.
Montana becomes Brancott Estate
22 June, 2010
Pernod Ricard has decided to dump the Montana brand name and re-name New Zealand’s flagship Sauvignon Blanc, Brancott Estate.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
